Full Job Description
Exciting Opportunity: Digital Content Strategist
Company Overview
Join Amazon, one of the world's most customer-centric companies, right here in Gladys, Virginia. As we continue to innovate and expand, we are looking for a passionate and dynamic Digital Content Strategist to join our high-performing team. This role presents a unique opportunity to contribute to groundbreaking marketing strategies in one of the most innovative companies globally.
Your Role
As a Digital Content Strategist, you will be instrumental in shaping our digital narrative, driving engagement, and delivering high-quality content across our various platforms. You will work collaboratively with cross-functional teams to elevate our brand's digital presence and customer engagement.
Key Responsibilities
- Develop and implement a comprehensive digital content strategy that aligns with the company's brand objectives and marketing goals.
- Analyze and interpret data insights to optimize content effectiveness across various channels including social media, blogs, email campaigns, and the Amazon website.
- Collaborate with content creators, designers, and product teams to generate compelling and engaging content.
- Oversee content planning, editorial calendars, and production schedules to ensure timely delivery of all digital materials.
- Conduct regular competitor analysis and market research to keep informed of trends and best practices in digital content strategy.
- Manage SEO optimization for all content initiatives to maximize organic visibility and drive traffic.
- Continuously monitor KPIs and conversion rates to assess the effectiveness of digital content and make data-driven decisions.
- Stay updated on emerging digital trends, tools, technologies, and techniques to incorporate best practices into our content strategy.
- Lead brainstorming sessions and provide creative direction for upcoming campaigns, ensuring alignment with our brand voice.
- Train and mentor junior team members in digital content strategy and best practices.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- A minimum of 3-5 years of experience in digital content strategy, with demonstrated success in creating and executing digital marketing campaigns.
- Strong portfolio of digital content that showcases your expertise and creativity.
- Excellent writing and editing skills with a keen eye for detail.
- Proficiency in using analytics tools (Google Analytics, SEMrush, etc.) to assess content performance and drive improvements.
- Experience with SEO, social media platforms, and email marketing technology.
- Highly collaborative with the ability to work across multiple teams within a fast-paced environment.
- Strong project management skills with the ability to multitask and prioritize effectively.
- Courageous, innovative, and an out-of-the-box thinker who thrives in a rapidly changing landscape.
Benefits
At Amazon, we believe that our employees are our greatest asset. By joining our team in Gladys, Virginia, you can enjoy comprehensive benefits, including:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous paid time off including vacation, holidays, and sick leave.
- Access to employee discounts for Amazon products and services.
- Ongoing professional development and career advancement opportunities.
About Gladys, Virginia
Gladys is a serene township known for its welcoming community and picturesque landscapes. Located in the heart of Virginia, the town offers an ideal environment for work-life balance. Enjoy a blend of outdoor activities, community events, and easy access to nearby amenities such as shopping, dining, and cultural experiences.
How to Apply
If you're ready to take your career to new heights and be a part of a team that's redefining the digital landscape, we invite you to apply for the Digital Content Strategist position at Amazon. Prepare your resume and cover letter that highlights your relevant experience and showcases your passion for digital marketing.
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join Us and Shape the Future of Digital Content!
The journey starts here. Become part of a team that values innovation, creativity, and ongoing improvement. Your future as a Digital Content Strategist at Amazon awaits.